One of the most potent moves you can make to safeguard your brand is to obtain a trademark. But before you apply to the U.S. Patent and Trademark Office (USPTO), it’s vital to grasp the ins and outs—and the potential hazards—of the process. Here are five essential pieces of knowledge for anyone about to embark…

Can you trademark a generic domain name like Booking.com, Hotels.com, or Lawyers.com? The U.S. Supreme Court settled this question in a turning-point ruling with major repercussions for domain name holders and Internet business owners. These types of web addresses are extremely clear and searchable, and many of us would probably cite their obviousness, or dare…

The infringement of intellectual property (IP) is a steadfast problem for sellers and brand owners on Amazon—now in 2025. It doesn’t matter what form it takes, whether it’s a phony product listing, an unlicensed reseller, or someone just plain stealing your images or your patented technology. Amazon offers an array of tools sufficient for maintaining…

Amazon provides an enormous opportunity for selling—but it also puts your brand at some serious risk. If your trademark isn’t properly registered, your Amazon listings can be overtaken by sellers without your permission, some of whom are downright shady. This article will explain the reasons that make trademarks the essential element of Amazon brand protection,…

Introduction: A Patent Dispute with Amazon Implications The e-commerce world is changing fast, and few tools match the potential of Amazon’s APEX (Amazon Patent Evaluation Express) program to transform patent enforcement. But a recent legal tangle, SnapPower, Inc., v. Lighting Defense Group, LLC raises serious questions about jurisdiction, which determines where a lawsuit can be…

In the United States, businesses are granted exclusive rights to their brand identifiers by trademark law. One of the most powerful tools available to trademark owners is the Section 15 Declaration, which can bestow “incontestable” status upon a trademark pursuant to 37 CFR § 2.167. This blog post considers what a Section 15 Declaration is,…

Grasping the time constraints for lodging a trademark infringement claim is vital for both trademark owners and accused infringers. In the U.S., there’s no federal statute of limitations that specifically applies to trademark infringement under the Lanham Act. Instead, courts use either the state law trademark infringement statute of limitations if there is one, or…

The wearable neurotechnology revolution is transforming the worlds of healthcare and consumer electronics at an extraordinary speed. Elapsed time from advanced concepts of wearable brain monitoring technologies, alongside tools for cognitive enhancement and systems for neural feedback, to actually available devices has been minimal to nonexistent. The market for devices that monitor brain activity and…

Trademark law is critical because it grants an owner the ability to protect their brand, allowing them to distinguish their goods and services from others in the marketplace. However, not all elements of a trademark are entitled to full protection of that brand. We often tell clients that not all the words of your trademark…