There has been several articles written, mostly inaccurate and misleading, indicating that a Chinese company has taken the Yeezy trademarks. This is likely not the case. Kanye West, through his company Mascotte Holdings, Inc., has a US trademark registration for "Yeezy" filed in 2013, as well as other registration/applications for YZY and Yeezi.
What the hullabaloo is about as written in Hypebeast and TMZ, is a Chinese company called Fujian Baby Network Technology Co., Ltd, recently filed an application for Yeezy Boast in class 25 for clothing and somehow took the Yeezy trademark. Wrong. Even the NYDaily News gets it grossly wrong, as the pending... Continue reading