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Apple iTV Trademark Infringement

Cohen IP Law > Trademark  > Apple iTV Trademark Infringement

Apple iTV Trademark Infringement

Apple has been cooking up a new TV-like product for a while, and it’s been coming closer and closer to fruition.  Steve Jobs announced “iTV” a while ago, although it has not been launched, only hinted at, and talked about internally.  No doubt, consumers will be eager to jump on the iTV bandwagon, as soon as it arrives, and it is rumored to be on schedule for a Christmas 2012 launch.  Last week the New York Post reported that Apple was in communications with cable content providers to provide Apple users with some kind of cable-like service.

The only issue is that a company called iTV Entertainment, LLC, based in San Francisco, owns a trademark for “iTV.”  Today, iTV Entertainment issued a press release preemptively warning Apple of trademark infringement issues that would be raised if they go ahead with iTV.  Apple has a patent (U.S. No. 2011/0154394) that includes drawings displaying an iTV symbol.  The patent describes a visual and audio entertainment system.  This could play out similarly to the current iPad China debacle, but Apple will probably be relieved that litigation would take place in a court here in the U.S.