Trademark Applications
Intellectual Property Law Firm Representing Clients in Patent, Trademark, Copyright, and Trade Secret Matters
I have been working with The Cohen IP Law Group for over 16 years; they made registering all of our trademarks a breeze.
Los Angeles Trademark Application Attorney
Trademarks are a form of intellectual property rights for elements that identify a product or service’s source. They help businesses differentiate their goods from that of the competition’s, and assist customers to know what they are getting and from whom. Brand’s logos, slogans, names, and even sounds can be trademarked.
With over 15 years of experience, we have prosecuted and managed over 1,000 trademarks. Our trademark attorneys have dealt with nearly every trademark issue with the United States Patent and Trademark Office. Accordingly, our firm counsels and provides strategic legal advice and offers several trademark services that other generalists cannot. Please explore the links below to learn more about our trademark services.
Why Do You Need to Conduct a Trademark Search and File an Application?
If you are ready to launch a new product, or you are about to start a new business, is it safe to use the proposed name you have picked as your trademark? It may very well not be. Follow along in this typical scenario.
DAY ONE
Company “A” Opens For Business
Company “A” Opens Its Doors (A Physical Store And Online) Choosing A Name Without Conducting A Trademark Search.
ONE MONTH
Company “A” Starts Advertising
Company A Starts Promoting Its Name By Investing In Advertisements (Print And Online Such As Google Adwords).
SIX MONTHS
Company “A” Does Well
Months Go By And Company A Is Doing Quite Well Financially, Has Invested A Lot Money In Advertising And Marketing, And Its Page Ranking In Google And Went Up Considerable For Its Desired Terms (After Spending A Ton Of Money To Search Engine Optimization Marketing Firms).
NONE MONTHS
Company “B” Takes Action
Then One Day, Company A Receives A Cease And Desist Letter From Company B’s Attorney Stating That They Are The Owner Of U.S. Federal Trademark Registration No. XX. The Letter Warns Of Further Legal Repercussions If Company “A” Continues To Infringe On Company “B”S” Trademark.
ONE YEAR
Company “A” Has Limited Options
Although you may be able to fight or settle in order to prevent your name from being taken away, it typically takes time and a lot of money. This is the sad scenario many business owners face when they neglect to take into account the intellectual property rights of others.
We can help you protect your trademark.
Rather than being a victim to bad business practices, the proper way to proceed is to obtain a trademark search on each and every name you intend to use in connection with the goods and services your business is promoting. A competent trademark attorney can conduct the search and analyze the results to advise you whether or not you should use the name. If the name appears to be clear, then it is advisable to proceed with your own application for a trademark in order to serve as a defense and to be used offensively against would-be trademark infringers.